Overview / Executive Summary Look at this freaking thing right here. Cookies are a billion-dollar business. Crumbl proved that. But here’s the play: take a universally loved product (cookies), add a visual twist (crinkle cut), and build something that looks different enough to turn heads without needing a retail lease or a culinary degree. You can start this with a crinkle cutter and cookie dough at a farmers market. It’s low cost, high margin, and primed for social media. This is what happens when presentation meets demand.
Value Proposition These aren’t just cookies. They’re crinkle-cut cookies visually addictive, texture-enhanced, camera-ready treats. While every other cookie is fighting for attention with color and icing, we go for geometry and contrast. The result? A cookie that feels nostalgic but looks totally new. We’re delivering a photogenic, premium dessert that’s easy to make, fun to eat, and built for the scroll.
Target Audience Millennials & Gen Z They’re scrolling Instagram and TikTok, and they’re buying with their eyes. If it looks good on camera and tastes good in real life, they’re in. Parents & Young Professionals Buying cookies for birthday parties, housewarmings, or as a pick-me-up. They want quality without having to bake it themselves. Foodies & Trend Chasers Always on the hunt for “the next Crumbl.” A unique shape and great texture are all it takes to get them to line up or click “buy.”
Market Landscape The specialty cookie market is riding a sugar rush. Crumbl became a multi-billion dollar franchise by mixing bold flavors with even bolder presentation. The broader gourmet cookie segment is growing in step with consumer demand for premium desserts and visual-first products. This trend isn’t just about taste it’s about texture, shape, and Instagrammability. Crinkle-cut cookies land right in the sweet spot between innovation and nostalgia.
SEO Opportunities There’s solid keyword volume around terms like “unique cookie designs,” “gourmet cookies near me,” and “farmers market desserts.” TikTok and Instagram are full of trending food hashtags like #CrinkleCookies, #CookieTok, and #DessertAesthetic. We’ll optimize content and ads for: “crinkle cut cookies”
“best cookies for farmers market”
“small batch cookies online”
“cookie gift box delivery”
The demand is there. We just need to tag it, bake it, and post it.
Go-To-Market Strategy Start Where the People Are Set up at farmers markets or pop-ups. Small footprint, big upside. Great for immediate feedback and visual content. Make It Viral Record every part of the process from cutting the dough to breaking open a gooey center. Add some lo-fi beats, post it on TikTok, and let the internet do its thing. Collaborate Locally Partner with coffee shops or micro-influencers to test drive the cookies and generate UGC. Launch Seasonal Drops Limited-time flavors create urgency. Think: Pumpkin Crinkle in fall. Red Velvet Crinkle for Valentine’s Day. People love a reason to buy again.
Monetization Plan Premium Cookie Sales: $3 to $6 per cookie at markets or $25+ for gift boxes.
Seasonal Boxes & Subscriptions: Monthly flavor drops or special holiday editions.
Wholesale to Cafes & Events: Cookies by the dozen for catering, office gifting, or dessert menus.
Branded Merch & Tools: Crinkle-cutters, aprons, or DIY cookie kits for superfans.
Financial Forecast Year 1 (Lean Launch Model) Startup Costs: $5,000 (tent, gear, ingredients, branding)
Average Sale: $20 per customer at markets
Target Sales: 300–500 orders/month
Revenue: $75,000–$100,000
Gross Margin: 60–70%
Break-Even: Month 6–9
Scale can come through e-commerce, gift orders, and wholesale after proof of concept.
Risks & Challenges Crowded Market: Every town has cookies. But very few have crinkle-cut ones. Visual differentiation is key.
Food Laws & Compliance: Navigate cottage laws or upgrade to a commercial kitchen if scaling fast.
Shelf Life: Cookies don’t last forever. Dial in packaging and freshness to avoid waste.
Scaling Quality: As volume increases, consistency needs to stay tight. Your crinkle can’t be crooked.
Burnout: Handmade food businesses are physical. Build systems early so you’re not baking 24/7 by year two.
Why It’ll Work Cookies sell. That’s been proven ten times over. But a cookie that looks different, hits the nostalgia button, and practically markets itself? That’s how you create a breakout hit. Crinkle-cut cookies offer a fresh take with a low barrier to entry and high upside. Start lean. Get feedback. Use visual storytelling to grow. And when people start asking if you’re the “new Crumbl,” just smile and hand them a sample. Let’s bake a business people can’t scroll past.