Overview / Executive Summary You’ve got two things people love: a warm, plush blanket and a flower bouquet. Combine them into one beautiful, giftable product and you’re not just selling home décor you’re selling “I saw this and thought of you” in a box. The global blanket market is already booming, but the “rolled like a flower” format? That’s still wide open. Mass production is cheap. Margins are great. And customers are already searching for this kind of thing without knowing it exists. Right product, right format, right time.
Value Proposition This isn’t just another throw blanket. It’s a decorative blanket that looks like a bouquet when you roll it up. You’re turning something functional into something beautiful and Instagram-ready. We give people an excuse to gift a blanket that actually feels personal and we do it without charging luxury prices. What makes it work: Visually stunning presentation (great for unboxing and gifting)
High perceived value from a low-cost product
Mass production compatible without killing the aesthetic
Versatile enough to hit home décor, gifting, and lifestyle markets
Target Audience Who’s buying: Gift buyers: Think birthdays, anniversaries, holidays, housewarmings. They want something thoughtful and pretty but easy to ship
Millennials and Gen Z homeowners/renters: 25 to 45 years old, scrolling Pinterest at 1 a.m. and ready to buy something that makes their living room look more like a hotel lobby
Boutique home goods stores: Always on the hunt for eye-catching, high-margin items
Interior decorators and stagers: Want something that feels custom without having to actually customize it themselves
They care about how things feel and how things look and this does both.
Market Landscape Global blanket market: $8.14 billion in 2024, heading toward $10.5 billion by 2029
US blanket market: $3.34 billion in 2023, expected to hit $4.77 billion by 2032
Online retail and gift buying are driving this growth, especially post-COVID, when people want coziness and convenience
The closest competition? Decorative throws and floral gift sets. But no one’s blending them the way this product does
This isn’t about beating Pendleton or Brooklinen. It’s about living where they don’t play: the $30 cost, $120 retail, Instagram gift economy.
SEO Opportunities Strong keyword interest in: decorative blankets
gift blankets
flower bouquet blanket
blanket gift ideas
cozy home gifts
These are real queries with shopping intent behind them. Pair that with SEO-friendly content on a Shopify store, Etsy, and Amazon listings, and you can stack organic traffic fast. Pinterest and TikTok also play well here this product wants to go viral.
Go-To-Market Strategy Step 1: Validate and Build Hype Source generic soft blankets and faux flowers from Alibaba
Assemble 20–50 prototypes manually to test color combos, pricing, and packaging
Launch a small Shopify site and Etsy shop
Create TikToks and Instagram Reels of the unboxing experience
DM gift influencers and home décor creators. Send free samples. Ask for unboxings
Step 2: Sell and Scale Run seasonal promos: “Valentine’s Day Cozy Blooms,” “Mother’s Day Blanket Bouquets,” etc.
Retarget shoppers who visit but don’t buy
Offer customization (like initials or tags) to increase perceived value
Add limited edition colorways to encourage urgency
Build email and SMS lists for reorders and new drop alerts
Monetization Plan Core revenue: Retail blankets: $100–$200 depending on size, materials, and bouquet design
Custom orders: $25–$50 premium for names, color preferences, or notes
Gift bundles: Blanket + matching throw pillow or aromatherapy candle
Wholesale/B2B: Offer bulk pricing to boutique gift shops and online retailers
Seasonal collections: Push limited-run offerings around key holidays
Margins are strong. Even stronger if you keep labor costs low early on with DIY assembly and batching.
Financial Forecast Year 1 (Conservative) Startup Costs: $5,000–$20,000 for inventory, packaging, photos, and marketing
Unit Costs: $30–$40 per assembled bouquet
Average Retail Price: $120
Gross Margin: ~60%
Units Sold: 800 in Year 1
Revenue: ~$96,000
Profit: $40,000–$50,000 depending on ad spend and labor
With a decent hit rate on social, those numbers can scale up fast. There’s a path to $250,000+ revenue just by nailing a couple of seasonal launches.
Risks & Challenges Trendy fatigue: Novelty sells fast but dies fast if you don’t keep it fresh. Plan for seasonal drops and new formats
Inventory misfires: Small-batch launches and pre-orders can hedge against slow sellers
Supply chain issues: Import delays from China can crush you if you don’t buffer for seasonal spikes
Social media burnout: Don’t depend solely on Instagram or TikTok. Build an email list and diversify channels
Quality control: Sloppy assembly kills perceived value. Build checklists or outsource to consistent partners once demand picks up
Why It’ll Work This is one of those products that looks like a gimmick but delivers like a gift shop cash register. It’s pretty, practical, shippable, and emotional. People want to give it to other people. And with the right mix of branding and batching, you can build a business that’s profitable, scalable, and maybe even acquisition-worthy down the line. Not bad for something that started with a glue gun and a cozy blanket.